What are BLOGs?

which our readers told us was of significant interest. The third blog is a combination of both styles and contains tips for small businesses. The small business blog is located at: http://www.small-business-software.net Blogs & Your Business The bottom line is you need to determine how a blog will benefit your business, determine a schedule and adhere to it. Let your readers know what to expect and when to expect it. Blogs provide great supplemental content and direct attention to areas of your business that you want to showcase; you direct the content but let your readers guide you. Creating a Blog There are numerous online tools that can be used to create a blog. We found that because of security concerns, it would just be best to use a standard html program. In our case we used Dreamweaver and create daily posts. Its really not much more complicated than typing an email. The content is then sent via FTP to a web server. If you want to test the waters there are online web-based tool that helps you publish to the web instantly. The most popular web based tool is likely Blogger http://www.blogger.com. Other Advantages to Blogs While you may initially create a blog for your existing customers, you may find that you can attract new customers by illustrating your expertise in a specific field. There are numerous websites that act as "blog search engines", be sure to submit your sites to these websites to increase your exposure. This will also help with your page rank and possibly increase the likelihood you will receive decent ranking with Google. You can also create an RSS feed in order to syndicate blog content and gain additional exposure.
About the author:

Copyright 2004 Sharon Housley

About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.neta company specializing in
alphanumeric paging, SMS and wireless messaging software
solutions. Other sites by Sharon can be found at
http://www.softwaremarketingresource.com, and
http://www.messaging-software.net